1KICK CANNED MULE
FROM START UP TO BOTTOMS UP
1Kick is an innovative cocktail born in an urban Denver garage as a “stubbornly superb moscow mule in a can.” With a fresh idea and a need for a creative identity, 1Kick came to us as a blank slate. We helped to develop all of the brand’s assets for this new company, including naming, branding, packaging, and both lifestyle and product photography. With the foundation in place, we designed a new website, initiated a social media presence and fabricated in-store displays for 1Kick’s Spring 2015 launch.
“Although we never say no to shapely cocktail glasses, we can’t stop admiring this classy design for a cocktail in a can. 1Kick’s understated color scheme of bronze and black is subtle, evoking the elegance of an outdoor cafe rather than the industrial look of frat boy brews.”
— AIGA: EYE ON DESIGN
AWARDS
Print Magazine Regional Design Annual
Logo Lounge Vol. 9