Trout Scout Outfitters

SCOUT ‘EM OUT

Two fellas with a love of fly-fishing asked us to help create a new strike indicator for nymphin'. They had discovered a simple niche to build a product and brand upon. Loophole and Think to Make facilitated an innovation workshop to understand strategic goals while simultaneously crafting an entire design vision for the new product and brand. The two agencies together created everything from a trademarked brand to the engineering of the product that launched it all. Now the dream is real.